The CEO of Netflix is clear about it: AI will not replace writers
For Ted Sarandos, co-CEO of Netflix, artificial intelligence is not as bad as it is portrayed. In fact, he believes that it will not end up replacing content creators and that, moreover, it will not take away their jobs either.
Currently, the advances of generative technology continue to amaze both the general public and entrepreneurs and professionals in the creative sector. Its capabilities are so incredible that some fear it could replace humans in many of their tasks. However, for Sarandos, creativity remains an exclusively human quality. That being said, those who learn to use these tools to their advantage will have more job opportunities. At least that’s what Sarandos thinks.
As we can read in The Hill, Sarandos states that “I have more faith in humans than in that. Really, I do.” These statements, collected in an interview granted to The New York Times, came in response to the growing concern that AI has aroused in people. “I don’t think an AI program is going to write a better script than a great screenwriter, or replace a great performance, or that we won’t be able to notice the difference.”
Better conditions, salary increase and AI control: this is how Hollywood fought for its rights
The growing tensions in Hollywood regarding AI and workers’ rights led to a major strike of actors and screenwriters in 2023. Specifically, it was in May 2023 when the Writers Guild of America (WGA) decided to completely halt their activity to protest against wages and to demand protection against artificial intelligence.
The subsequent intervention of the actors’ union (SAG-AFTRA) in July was very important to reach a new agreement that improved working conditions and also controlled the use of AI in scriptwriting.
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