Netflix Boss Dismisses Concerns Over the Rise of AI
Netflix is not one to shy away from new technology. Ted Sarandos, co-CEO of the streaming giant, recently shared his thoughts on AI and why he believes the controversial technology will not replace jobs in Hollywood.
Speaking with The New York Times (via IndieWire), Sarandos compared AI becoming more mainstream to how streaming shattered the home video market in the 2010s. “In periods of radical change in any industry, the legacy players generally have a challenge, which is they’re trying to protect their legacy businesses. We entered into a business in transition when we started mailing DVDs 25 years ago. We knew that physical media was not going to be the future,” he said. “We just didn’t spend any time trying to protect our DVD business. As it started to wane, we started to invest more and more in streaming.”
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AI Will Advance the Creative Space
Regarding AI, Sarandos stated that he believes the technology is “a natural kind of advancement of things that are happening in the creative space today, anyway. Volume stages did not displace on-location shooting. Writers, directors, editors will use AI as a tool to do their jobs better and to do things more efficiently and more effectively.”
Furthermore, Sarandos stated that he does not believe AI will replace human creatives, saying, “I have more faith in humans than that. I really do. I don’t believe that an AI program is going to write a better screenplay than a great writer, or is going to replace a great performance, or that we won’t be able to tell the difference. AI is not going to take your job. The person who uses AI well might take your job.”
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Would Barbenheimer Have Been as Successful on Netflix?
In the same New York Times interview, Sarandos — who seemingly has no problem making bold claims — asserted that the theatrical experience was not why Warner Bros.’ Barbie and Universal’s Oppenheimer, collectively known as Barbenheimer, were massive hits, arguing that the two movies would have done just as well if they had been Netflix exclusives.
“Both of those movies would be great for Netflix. They definitely would have enjoyed just as big an audience on Netflix. And so I don’t think there’s any reason to believe that certain kinds of movies do or don’t work,” Sarandos stated. “There’s no reason to believe that the movie itself is better in any size of screen for all people. My son’s an editor. He is 28 years old, and he watched Lawrence of Arabia on his phone.”
Source: The New York Times, via IndieWire
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